April 4, 2022
Making the Right Investment in Marketing
Marketing is not something you simply turn on or off. It takes a sustained investment to gain traction.
Demand is strong. Supplies are tight. So is now the right time to invest in marketing?
Like so many business decisions, this depends on your long term goals, but there are some things to keep in mind.
Marketing is not something you simply turn on or off. It takes a sustained investment to gain traction. Now may be the time to put foundations in place that will deliver results in the coming months and years. Also, remember that your competitors are likely in a similar position as you, whether they purchase items domestically or overseas. When supply eventually catches up to demand, you’ll want to be at the top of mind of consumers who have been waiting to make a purchase.
If you’re thinking about upgrading your website, it’s important to start with a clear idea of what you want to accomplish. Cassel Bear, the marketing partner of the Ohio Hardwood Furniture Market, has created a guide to help small businesses understand the costs, process and options. Email [email protected] to receive a free copy.
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